Guide

Freelance packages: 5 structures with example pricing

Selling loose hours ties your income to your time. A package ties it to a deliverable. Here are five structures that work for freelancers and consultants, what an example of each looks like in pounds, and the one mistake to avoid with each.

The fixed-scope project

Best for: Freelancers whose work has a clear, single deliverable.

£1,800 for one custom landing page

Custom landing page design and build
2 rounds of revisions
Mobile-responsive output
Launch-day support

Watch out: Write down what's explicitly NOT included, or "just one more page" creeps in for free.

The monthly retainer

Best for: Consultants and freelancers whose clients need ongoing support.

£650/month for ongoing content support

12 planned and scheduled Instagram posts per month
Weekly content calendar
One monthly review call

Watch out: Cap revisions and turnaround time per month, or the retainer quietly becomes unlimited.

The sprint

Best for: Experts whose clients want a fast result, not a long engagement.

£950 for a 5-day website audit

Pre-sprint intake questionnaire
Website audit and prioritised fix list
Written report delivered within 5 working days
One walkthrough call to discuss recommendations

Watch out: Sprints only work with a hard start and end date — no drifting.

The productised package

Best for: Freelancers ready to sell the same outcome repeatedly.

£1,200 for "The Brand Refresh"

New logo design
3 core brand colours
One-page style guide
10 social media templates

Watch out: Productising only works if you actually deliver the same thing each time — resist customising it per client.

The milestone project

Best for: Freelancers handling larger engagements that span several weeks.

£4,500 total for a full website rebuild

Paid in 3 milestones of £1,500 each
Milestone 1: kickoff and approved wireframes
Milestone 2: approved design
Milestone 3: launch and handover

Watch out: Define exactly what "approved" means for each milestone in writing before starting, or payment gets stuck on vague sign-off.

How to pick yours

Three questions settle it: what deliverable are you actually handing over, how repeatable is the work across clients, and does the client need an ongoing relationship or a finished thing?

If the work is repeatable and the client wants an ongoing relationship, a retainer or productised package probably wins. If they want a defined thing by a defined date, go fixed-scope or sprint. For bigger engagements, milestones keep cashflow steady while both sides stay aligned.

Every example above is a starting point, not a rule. Your specialism, your speed and your clients should move the number up or down.

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